The Smoke Exchange is the worlds first self-serve advertising platform for the marijuana industry. This digital marketplace will enable advertisers and publishers to buy and sell advertising space on a real-time auction based bidding platform.
Currently, the billion-dollar marijuana industry is not allowed to advertise on any traditional platform such as Google Adwords, Facebook, Taboola, Outbrain etc. because of the potential impact it could have on their current partnerships and user base. As a result, the industry is left with basically one option and that is to go through a marketing agency who manages the campaign for them. The problem is that these traffic packages are expensive and filled with low-quality inventory simply because it provides more revenue for the middleman and the publisher. We are here to solve that problem and provide a self-serve platform that allows the user to track their conversions and statistics in real-time which will allow them to quickly optimize their campaigns for maximum profit.
The Smoke Exchange token (SMX) is used to buy advertising credit on the platform and is the only form of currency used internally by the software.
For example, if you wanted to buy $100 worth of advertising credit you would have 2 options.
1. You can transfer $100 dollars worth of SMX tokens to your advertising account.
2. You can purchase tokens on the Smoke Exchange using BTC, ETH or DOPE which will automatically convert and be available for use.
Publishers who are selling advertising space will have the option of being paid in BTC, ETH, DOPE or SMX.
We realize that our biggest challenge will be from a business development standpoint. In order to address this issue, we will be putting a tremendous amount of our efforts and resources into creating a strong sales and marketing force that will focus on on-boarding new publishers and advertisers from around the world.
This will be accomplished by attending conferences and trade shows, soliciting existing connections, large-scale marketing campaigns, reverse engineering any competitors, looking for media opportunities, and the good old-fashioned way, picking up the phone.
As for the benefits of the platform…
Publishers will be given an opportunity to escape the pricing associated with going through a third party marketing agency and will be presented with higher payouts than they are currently used to seeing.
Agencies will now have a self-serve platform to buy traffic for their customers and will have access to additional inventory not currently available to them.
Advertisers will finally be able to have control over their own marketing campaigns and will no longer have to buy expensive packages through third parties filled with low-quality traffic that does not convert. This will allow the marijuana industry to finally bring their marketing efforts back in-house where they belong.
Additionally, we will be launching a massive marketing campaign that will be giving away $50 – $100 coupons, similar to what Google Adwords does, so that new advertisers can jump onboard and try the platform for free.
As we build our network and expand our reach we will also be soliciting to have DopeCoin and SMX accepted as a payment method for marijuana products and services worldwide.
From a technological standpoint, we will be focused on creating an easy to use user interface that allows new users to have a stress-free experience while also providing more advanced features and reporting for our more experienced CPM marketers.
The last main component is customer service.
We will focus on creating a well-trained and capable team that is able to solve any platform related challenges as quickly as possible. Additionally, we want to make sure that the on-boarding process is as easy and seamless as possible so we will be focused on creating tutorial videos and a knowledge base that helps newcomers to the platform have a positive experience.
How does the platform make money?
It’s very simple, advertisers pay the publishers to display their ads and the publisher pays the platform a commission for serving the traffic. Advertisers or publishers who decide to pay or be paid in DopeCoin will receive a 10% bonus.
DopeCoin Gold launches and publicly announces that they will be building an advertising exchange that will accept DopeCoin as a payment method on the BitcoinTalk forums.
DopeCoin Gold goes from a $40,000 USD valuation to a $5 million dollar market cap. After a price correction, it holds strong at $2.5 million providing a +2119.23% ROI for early investors.
Research and development of the new advertising exchange becomes the top development priority. A team of legal and technical experts is assembled to facilitate the upcoming project.
Prototype of the Smoke Exchange advertising platform is developed to show proof of concept and some of the features that will be available once the project is completed.
All aspects of an upcoming ICO are created and audited. Including the white paper, smart contracts, security and legal obligations. ICO prepares for launch in September.
Pre-sale is scheduled to start in late September. ICO launch will follow shortly after and last for a total of 4 weeks. There will a 50% bonus for pre-sale participants.
ICO process is completed and tokens are distributed. Work continues on the platform to bring all of the blockchain technology and security features to a fully operational state.
Our sales and marketing teams begin the critical process of onboarding our first round of publishers, advertising agencies and advertisers to prepare for the beta launch in Q1 – 2018
The beta version of the Smoke Exchange is scheduled to launch in the first quarter of 2018 and will be available for use by new advertisers and the general public by this deadline.
Business development and customer acquisition become the main focus as we work on rapidly expanding into the marketplace by aggressively marketing and promoting our platform.